PAGAZA Banking Broker – Giulia Papaleo

PAGAZA

Brand Experience | UX & UI | Brand Systeme

TASK
Reimagine and design a modern, user-centric digital presence for Pagaza Bank, translating a century-old brand into a clear, accessible, and inclusive product experience across web, app, social media, and offline touchpoints, while ensuring consistency, usability, and scalability through a strong design system.

CONCEPT
Heritage meets digital: building on Pagaza Bank’s long-standing credibility while creating a contemporary, digital-first product experience. The concept focuses on simplicity, clarity, and inclusivity, combining a strong visual identity with intuitive UX, modular design systems, and subtle motion to make banking feel approachable, social, and easy to use across
all touchpoints.

OBJECTIVE
Create a cohesive and scalable design foundation that brings the brand into the digital era, delivers clear and intuitive user journeys for web and app, establishes a consistent visual language across digital and offline channels, supports collaboration with development teams, and ensures accessibility, usability, and long-term maintainability of the product ecosystem.

SERVICES:
Strategy
Brand & Typo / Logo Design + Animated Logo
User Interface Design & Screen Design
Web and Mobile, End-to-End User Flows & Interaction Patterns
Prototyping & Click-Through Prototypes
Design Systems & Component Libraries, Guideline
Visual & Interaction Design for Social Media and Marketing Channels,
Collaboration with Developers, Micro-Interactions, Responsiveness & Detail-Polish, Iteration based on Feedback, QA & User Testing, Keyvisual

POSITION:
Creative Directionion, UX / UI | giuliapapaleo.com (Munich)

CLIENT:
PAGAZA

YEAR:
2025

Look & Feel

Pagaza Bank’s visual identity is modern, approachable, and digitally native.
The hero colors — vivid orange and spectic blue — create a dynamic contrast,
conveying energy, innovation, and trust.

Vivid Orange
Represents creativity, optimism, and forward-thinking. It draws attention to key
actions and highlights, giving the brand a friendly and engaging personality.

Spectic Blue
Evokes reliability, professionalism, and calm, grounding the energetic orange
and reinforcing the bank’s trustworthiness.