MERCEDES BENZ
Vans Event 2023 „Moving Beyond“
EVENT COMMUNICATION | Pitch
TASK:
Development & execution of a customer and
partner event for Mercedes-Benz Vans.
CONCEPT:
Moving = Progress is our unifying element.
It defines our attitude and moves us to always go further.
Beyond = At the same time, we are looking ahead with new
approaches and innovations. For a sustainable future.
OBJECTIVE:
Create a unique and unforgettable event that has never been seen before.
Emphasize the key topics of digitalization and people/transformation.
Provide ample time and space for attendees to network. Inspire attendees
and ensure they do not lose the product experience.
SERVICES:
Art Direction
Storytelling
Strategy
Key Visual
Brand Space
UX / UI
Illustration
Pitch Strategy
Renderings
POSITION:
Art Director at Avantgarde
CLIENT:
Mercedes Benz
YEAR:
2023
New projekt
coming soon.
Selected Works
AI LAB AI & INNOVATION |CREATIVE DIRECTION
PAGAZA Banking BrokerDIGITAL EXPERIENCE | BRAND IDENTIY | AI & INNOVATION
KIABRAND SPACE | BRAND IDENTIY | BRAND INTERACTIVE
PureBalance for HSEBRAND IDENTITY| PACKAGE DESIGN | UX & UI | STRATEGY
SIXT | Iconic Art MadridMARKETING | BRAND IDENTIY | AI & INNOVATION
Siemens Real EstateBRAND IDENTITY | UX & UI | BRAND SPACE | GUIDELINE
FireflyAI & INNOVATION | BRAND IDENTIY | BRAND SPACE
Next WorkBRAND IDENTITY | UX & UI | STRATEGY
Haus der Evangelischen KircheBRAND SPACE | GUIDANCE SYSTEM | STRATEGY
Mercedes BenzDIGITAL EXPERIENCE | BRAND IDENTIY | BRAND SPACE
Reiser TragwerkBRAND IDENTITY | UX & UI | STRATEGY
PORSCHEBRAND SPACE | BRAND IDENTIY | SOCIAL MEDIA & CONTENT
Aqua Nostra MasterEXHIBITION | BRAND IDENTITY | EDITORIAL | STRATEGY
HSE – SPRING FASHIONBRAND IDENTITY | TELEVISION | E–COMMERCE |
NIO MarketingDIGITAL EXPERIENCE | BRAND IDENTIY | BRAND SPACE
NIO Day Event CommunicationBRAND SPACE | BRAND IDENTIY | SOCIAL MEDIA & CONTENT
FORM.ARTEXHIBITION | BRAND IDENTITY | EDITORIAL | STRATEGY
LamborghiniAI & INNOVATION | BRAND IDENTIY | BRAND SPACE
SIXTBRAND SPACE | BRAND IDENTIY
Animalium BookEDITORIAL DESIGN | TEXT | ILLUSTRATION | BINDING
Volkswagen GenfBRAND SPACE | INTERACTION DESIGN | UX & UI
Digital MicrobiaEXHIBITION | BRAND IDENTITY | STRATEGY
Instyle ShootingFASHION SHOOTING
Volkswagen RacingBRAND SPACE | GUIDELINE | UX & UI
UNIVERSITY PFORZHEIM MENSABRAND SPACE | BRAND IDENTITY
DJ ACWABRAND IDENTITY
TreaclemoonPACKAGE DESIGN | TEXT | BRAND SPACE
ProtestBRAND IDENTITY | UX & UI | STRATEGY
2017 – 2025 © Giulia Papaleo
