
NIO – NIO DAY
pre online communication
Vans Event 2023 „Moving Beyond“
Marketing COMMUNICATION | Pitch
TASK:
Create a campaign proposal for a NIO Day in Europe.
OBJECTIVE:
Launch, 400k Livestream Views, Brand Awareness
with over 20.000 Testdrive Requests within one month
after the Event, User Engagement with Activation of the Ripple Effect
DELIVERABLES:
Providing all EU Markets optimally with an English Master Toolkit that is
adaptable for each Market
SERVICES:
Art Direction
Pitch Strategy
Storytelling
Key Visual
Brand Space
UX / UI
Illustration
Renderings
POSITION:
Art Director at Avantgarde
CLIENT:
NIO
YEAR:
2023
New projekt
coming soon.
Selected Works
AI LAB AI & INNOVATION |CREATIVE DIRECTION
PAGAZA Banking BrokerDIGITAL EXPERIENCE | BRAND IDENTIY | AI & INNOVATION
KIABRAND SPACE | BRAND IDENTIY | BRAND INTERACTIVE
PureBalance for HSEBRAND IDENTITY| PACKAGE DESIGN | UX & UI | STRATEGY
SIXT | Iconic Art MadridMARKETING | BRAND IDENTIY | AI & INNOVATION
Siemens Real EstateBRAND IDENTITY | UX & UI | BRAND SPACE | GUIDELINE
FireflyAI & INNOVATION | BRAND IDENTIY | BRAND SPACE
Next WorkBRAND IDENTITY | UX & UI | STRATEGY
Haus der Evangelischen KircheBRAND SPACE | GUIDANCE SYSTEM | STRATEGY
Mercedes BenzDIGITAL EXPERIENCE | BRAND IDENTIY | BRAND SPACE
Reiser TragwerkBRAND IDENTITY | UX & UI | STRATEGY
PORSCHEBRAND SPACE | BRAND IDENTIY | SOCIAL MEDIA & CONTENT
Aqua Nostra MasterEXHIBITION | BRAND IDENTITY | EDITORIAL | STRATEGY
HSE – SPRING FASHIONBRAND IDENTITY | TELEVISION | E–COMMERCE |
NIO MarketingDIGITAL EXPERIENCE | BRAND IDENTIY | BRAND SPACE
NIO Day Event CommunicationBRAND SPACE | BRAND IDENTIY | SOCIAL MEDIA & CONTENT
FORM.ARTEXHIBITION | BRAND IDENTITY | EDITORIAL | STRATEGY
LamborghiniAI & INNOVATION | BRAND IDENTIY | BRAND SPACE
SIXTBRAND SPACE | BRAND IDENTIY
Animalium BookEDITORIAL DESIGN | TEXT | ILLUSTRATION | BINDING
Volkswagen GenfBRAND SPACE | INTERACTION DESIGN | UX & UI
Digital MicrobiaEXHIBITION | BRAND IDENTITY | STRATEGY
Instyle ShootingFASHION SHOOTING
Volkswagen RacingBRAND SPACE | GUIDELINE | UX & UI
UNIVERSITY PFORZHEIM MENSABRAND SPACE | BRAND IDENTITY
DJ ACWABRAND IDENTITY
TreaclemoonPACKAGE DESIGN | TEXT | BRAND SPACE
ProtestBRAND IDENTITY | UX & UI | STRATEGY
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