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NIO – NIO DAY
pre online communication

Vans Event 2023 „Moving Beyond“

Marketing  COMMUNICATION | Pitch 

TASK:
Create a campaign proposal for a NIO Day in Europe.

OBJECTIVE:
Launch, 400k Livestream Views, Brand Awareness

with over 20.000 Testdrive Requests within one month
after the Event, User Engagement with Activation of the Ripple Effect

DELIVERABLES:
Providing all EU Markets optimally with an English Master Toolkit that is

adaptable for each Market



SERVICES:
Art Direction
Pitch Strategy
Storytelling
Key Visual
Brand Space
UX / UI
Illustration
Renderings


POSITION:
Art Director at Avantgarde

CLIENT:
NIO

YEAR:
2023

 

New projekt
coming soon.

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Selected Works

AI LAB AI & INNOVATION |CREATIVE DIRECTION

PAGAZA Banking BrokerDIGITAL EXPERIENCE | BRAND IDENTIY | AI & INNOVATION

KIABRAND SPACE | BRAND IDENTIY | BRAND INTERACTIVE

PureBalance for HSEBRAND IDENTITY| PACKAGE DESIGN | UX & UI | STRATEGY

SIXT | Iconic Art MadridMARKETING | BRAND IDENTIY | AI & INNOVATION

Siemens Real EstateBRAND IDENTITY | UX & UI | BRAND SPACE | GUIDELINE

FireflyAI & INNOVATION | BRAND IDENTIY | BRAND SPACE

Next WorkBRAND IDENTITY | UX & UI | STRATEGY

Haus der Evangelischen KircheBRAND SPACE | GUIDANCE SYSTEM | STRATEGY

Mercedes BenzDIGITAL EXPERIENCE | BRAND IDENTIY | BRAND SPACE

Reiser TragwerkBRAND IDENTITY | UX & UI | STRATEGY

PORSCHEBRAND SPACE | BRAND IDENTIY | SOCIAL MEDIA & CONTENT

Aqua Nostra MasterEXHIBITION | BRAND IDENTITY | EDITORIAL | STRATEGY

HSE – SPRING FASHIONBRAND IDENTITY | TELEVISION | E–COMMERCE |

NIO MarketingDIGITAL EXPERIENCE | BRAND IDENTIY | BRAND SPACE

NIO Day Event CommunicationBRAND SPACE | BRAND IDENTIY | SOCIAL MEDIA & CONTENT

FORM.ARTEXHIBITION | BRAND IDENTITY | EDITORIAL | STRATEGY

LamborghiniAI & INNOVATION | BRAND IDENTIY | BRAND SPACE

SIXTBRAND SPACE | BRAND IDENTIY

Animalium BookEDITORIAL DESIGN | TEXT | ILLUSTRATION | BINDING

Volkswagen GenfBRAND SPACE | INTERACTION DESIGN | UX & UI

Digital MicrobiaEXHIBITION | BRAND IDENTITY | STRATEGY

Instyle ShootingFASHION SHOOTING

Volkswagen RacingBRAND SPACE | GUIDELINE | UX & UI

UNIVERSITY PFORZHEIM MENSABRAND SPACE | BRAND IDENTITY

DJ ACWABRAND IDENTITY

TreaclemoonPACKAGE DESIGN | TEXT | BRAND SPACE

ProtestBRAND IDENTITY | UX & UI | STRATEGY

GIULIA PAPALEO
+49 173 745 837 5
PAPALEO.GIULIA@HOTMAIL.COM

2017 – 2025 © Giulia Papaleo

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