NIO FIREFLY
POP UP SPACE
TASK:
Design an pop-up store for the new sub brand from NIO “FIREFLY”
CONCEPT:
ENERGISING / JOYFUL / CONNECTION
Conceptualized a trade fair for stands of varying sizes S pop-up Store to XL stores. Main Icon is the Ring, which will be used everywhere together with the Logo and carlights.
INSPIRATION:
The entry of the store features an immersive sound tunnel,
which is drawing people into the Firefly world.
OBJECTIV:
An uplifting voice is talking and reacting to you. The tone of voice is focused on “Inspire”: Focus on metaphors, sensory descriptions
and abstract messages that tell stories.
LOOK & FEEL:
inviting, clearly visible and bring you into
the right mood –> Energising and Joyful, connecting you with the brand.
SERVICES:
Art Direction,
Event concept
Storytelling
User journey design
Brand Wall,
Key Visual
Illustration
Experience design
Spatial staging
Exhibition
POSITION:
Art Director at AVANTGARDE
CLIENT:
FIREFLY (NIO)
YEAR:
2023
Selected Works
AI LAB AI & INNOVATION |CREATIVE DIRECTION
PAGAZA Banking BrokerDIGITAL EXPERIENCE | BRAND IDENTIY | AI & INNOVATION
KIABRAND SPACE | BRAND IDENTIY | BRAND INTERACTIVE
PureBalance for HSEBRAND IDENTITY| PACKAGE DESIGN | UX & UI | STRATEGY
SIXT | Iconic Art MadridMARKETING | BRAND IDENTIY | AI & INNOVATION
Siemens Real EstateBRAND IDENTITY | UX & UI | BRAND SPACE | GUIDELINE
FireflyAI & INNOVATION | BRAND IDENTIY | BRAND SPACE
Next WorkBRAND IDENTITY | UX & UI | STRATEGY
Haus der Evangelischen KircheBRAND SPACE | GUIDANCE SYSTEM | STRATEGY
Mercedes BenzDIGITAL EXPERIENCE | BRAND IDENTIY | BRAND SPACE
Reiser TragwerkBRAND IDENTITY | UX & UI | STRATEGY
PORSCHEBRAND SPACE | BRAND IDENTIY | SOCIAL MEDIA & CONTENT
Aqua Nostra MasterEXHIBITION | BRAND IDENTITY | EDITORIAL | STRATEGY
HSE – SPRING FASHIONBRAND IDENTITY | TELEVISION | E–COMMERCE |
NIO MarketingDIGITAL EXPERIENCE | BRAND IDENTIY | BRAND SPACE
NIO Day Event CommunicationBRAND SPACE | BRAND IDENTIY | SOCIAL MEDIA & CONTENT
FORM.ARTEXHIBITION | BRAND IDENTITY | EDITORIAL | STRATEGY
LamborghiniAI & INNOVATION | BRAND IDENTIY | BRAND SPACE
SIXTBRAND SPACE | BRAND IDENTIY
Animalium BookEDITORIAL DESIGN | TEXT | ILLUSTRATION | BINDING
Volkswagen GenfBRAND SPACE | INTERACTION DESIGN | UX & UI
Digital MicrobiaEXHIBITION | BRAND IDENTITY | STRATEGY
Instyle ShootingFASHION SHOOTING
Volkswagen RacingBRAND SPACE | GUIDELINE | UX & UI
UNIVERSITY PFORZHEIM MENSABRAND SPACE | BRAND IDENTITY
DJ ACWABRAND IDENTITY
TreaclemoonPACKAGE DESIGN | TEXT | BRAND SPACE
ProtestBRAND IDENTITY | UX & UI | STRATEGY
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