AI
LAB
DESIGNING
THE UNSEEN
This is where the unnamed takes shape.
My experimental playground for
creative technologies & visual exploration.
AI-generated visuals
3D worlds
CGI
Motion design
Interactive code snippets
& Everything in betwɘen.
CREATIVE DIRECTION
IN THE AGE OF DIGITAL DESIGN
– raw, playful, and future-facing.
© Giulia Papaleo Gracianteparaluceta
AI-Enhanced Design & Content
I transform imagination into visuals, motion, and interactive experiences with AI at the core.
From AI-generated images and cinematic videos to 3D worlds and experimental interactions, every project is a fusion of human creativity and machine intelligence.
My approach is collaborative: I craft precise prompts, guide the AI, and turn raw possibilities into bold, meaningful stories.
Creativity meets speed, scale, and innovation—without ever losing its human touch.
Step into the future of design with me, where ideas become experiences you can see, feel, and explore.
Selected Works
AI LAB AI & INNOVATION |CREATIVE DIRECTION
SIXT | Iconic Art MadridMARKETING | BRAND IDENTIY | AI & INNOVATION
KIABRAND SPACE | BRAND IDENTIY | BRAND INTERACTIVE
PureBalance for HSEBRAND IDENTITY| PACKAGE DESIGN | UX & UI | STRATEGY
Aqua Nostra MasterEXHIBITION | BRAND IDENTITY | EDITORIAL | STRATEGY
Haus der Evangelischen KircheBRAND SPACE | GUIDANCE SYSTEM | STRATEGY
FireflyAI & INNOVATION | BRAND IDENTIY | BRAND SPACE
PAGAZA Banking BrokerDIGITAL EXPERIENCE | BRAND IDENTIY | AI & INNOVATION
Reiser TragwerkBRAND IDENTITY | UX & UI | STRATEGY
Siemens Real EstateBRAND IDENTITY | UX & UI | BRAND SPACE | GUIDELINE
PORSCHEBRAND SPACE | BRAND IDENTIY | SOCIAL MEDIA & CONTENT
SIXTBRAND SPACE | BRAND IDENTIY
Next WorkBRAND IDENTITY | UX & UI | STRATEGY
Mercedes BenzDIGITAL EXPERIENCE | BRAND IDENTIY | BRAND SPACE
Animalium BookEDITORIAL DESIGN | TEXT | ILLUSTRATION | BINDING
HSE – SPRING FASHIONBRAND IDENTITY | TELEVISION | E–COMMERCE |
NIO MarketingDIGITAL EXPERIENCE | BRAND IDENTIY | BRAND SPACE
NIO Day Event CommunicationBRAND SPACE | BRAND IDENTIY | SOCIAL MEDIA & CONTENT
FORM.ARTEXHIBITION | BRAND IDENTITY | EDITORIAL | STRATEGY
LamborghiniAI & INNOVATION | BRAND IDENTIY | BRAND SPACE
Volkswagen GenfBRAND SPACE | INTERACTION DESIGN | UX & UI
Digital MicrobiaEXHIBITION | BRAND IDENTITY | STRATEGY
Instyle ShootingFASHION SHOOTING
Volkswagen RacingBRAND SPACE | GUIDELINE | UX & UI
UNIVERSITY PFORZHEIM MENSABRAND SPACE | BRAND IDENTITY
DJ ACWABRAND IDENTITY
TreaclemoonPACKAGE DESIGN | TEXT | BRAND SPACE
ProtestBRAND IDENTITY | UX & UI | STRATEGY
2017 – 2026 © Giulia Papaleo
