Haus der Evangelischen Kirche

The city center of the Evangelical Church in Pforzheim integrates diverse functions including charitable aid, counseling services, community spaces, music programs, and administrative offices all in one building. This concept extends beyond the internal signage ethics of the building. The downtown center is designed to be an open and inviting space, where diverse cultures and communities come and go freely. To assist and direct visitors within the facility, a wayfinding system was implemented. This system not only helps in guiding people but also strengthens the church's identity and fosters wide-ranging participation.

SERVICES
Brand Design
Branding
Iconography
Logo
Concept
Strategy
Spatial Identity
Corporate Architecture
Storytelling
Spatial Dramaturgy
Wayfinding System
Information Hierarchies
Project Management

POSITION:
Art Director, Project Manager, Managing Director

PARTNERS:
Lamott.Lamott Architekten

Logo

The centerpiece of this design is the newly crafted logo for the building. Anchored by a circular foundation, the logo serves as a powerful symbol of community, embodying unity and inclusiveness at its core. This geometric choice not only signifies cohesion but also creates a visually appealing and timeless identity for the building.

This logo reflects the accessibility and inclusivity of the building and its various user groups.

Design Elements & Visitor Experience

The redesigned corporate identity welcomes and guides the culturally diverse visitors through the use of shapes, grids, and ornamental elements. These design principles not only enhance the aesthetic appeal but also facilitate navigation within the building, leading visitors seamlessly to different sections.

Communication

The corporate identity communicates through cultural norms and design principles, subtly and subconsciously resonating with the diverse audience. It effectively speaks to and unites viewers in unique, nuanced ways.