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FORMAT
FORM.ART

FORM.ART is an experimental, media-based, physical, digital exhibition experience that questions the changing role of art and cultural mediation in the digital age.

The exhibition experience is divided into 3 parts:
Public exhibition
Digital exhibition
Closed exhibition

Within the exhibition, contributions and opinions from artists and various cultural actors come together, creating friction and sparks in the interviews that will be central to emerging questions about digital art and digital mediation.

SERVICES
Brand Architecture
Brand Campaign
Podcast
Logo
Signage
Illustration
Icon
Brand Spaces
Research
Identity
Communication
Concept

POSITION:
Art Director, Project Manager, Managing Director

PARTNERS:
EXAMPLE

 

Public Exhibition

A physical space open to the public, showcasing a curated selection of artworks and installations. This segment emphasizes accessibility and direct engagement with the community during pandamic times.

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Digital Exhibition

An online platform that extends the reach of the exhibition, allowing global audiences to interact with the artworks and participate in the cultural discourse. This component leverages digital media to enhance the accessibility and inclusivity of the exhibition. Powerd with Augmented Reality Posters.

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Closed Exhibition

A more intimate, private segment that fosters in-depth discussions and interactions among artists, critics, and cultural actors. This part is designed to facilitate deeper engagement and exploration of the themes presented in the public and digital exhibitions.

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Selected Works

AI LAB AI & INNOVATION |CREATIVE DIRECTION

PAGAZA Banking BrokerDIGITAL EXPERIENCE | BRAND IDENTIY | AI & INNOVATION

KIABRAND SPACE | BRAND IDENTIY | BRAND INTERACTIVE

PureBalance for HSEBRAND IDENTITY| PACKAGE DESIGN | UX & UI | STRATEGY

SIXT | Iconic Art MadridMARKETING | BRAND IDENTIY | AI & INNOVATION

Siemens Real EstateBRAND IDENTITY | UX & UI | BRAND SPACE | GUIDELINE

FireflyAI & INNOVATION | BRAND IDENTIY | BRAND SPACE

Next WorkBRAND IDENTITY | UX & UI | STRATEGY

Haus der Evangelischen KircheBRAND SPACE | GUIDANCE SYSTEM | STRATEGY

Mercedes BenzDIGITAL EXPERIENCE | BRAND IDENTIY | BRAND SPACE

Reiser TragwerkBRAND IDENTITY | UX & UI | STRATEGY

PORSCHEBRAND SPACE | BRAND IDENTIY | SOCIAL MEDIA & CONTENT

Aqua Nostra MasterEXHIBITION | BRAND IDENTITY | EDITORIAL | STRATEGY

HSE – SPRING FASHIONBRAND IDENTITY | TELEVISION | E–COMMERCE |

NIO MarketingDIGITAL EXPERIENCE | BRAND IDENTIY | BRAND SPACE

NIO Day Event CommunicationBRAND SPACE | BRAND IDENTIY | SOCIAL MEDIA & CONTENT

FORM.ARTEXHIBITION | BRAND IDENTITY | EDITORIAL | STRATEGY

LamborghiniAI & INNOVATION | BRAND IDENTIY | BRAND SPACE

SIXTBRAND SPACE | BRAND IDENTIY

Animalium BookEDITORIAL DESIGN | TEXT | ILLUSTRATION | BINDING

Volkswagen GenfBRAND SPACE | INTERACTION DESIGN | UX & UI

Digital MicrobiaEXHIBITION | BRAND IDENTITY | STRATEGY

Instyle ShootingFASHION SHOOTING

Volkswagen RacingBRAND SPACE | GUIDELINE | UX & UI

UNIVERSITY PFORZHEIM MENSABRAND SPACE | BRAND IDENTITY

DJ ACWABRAND IDENTITY

TreaclemoonPACKAGE DESIGN | TEXT | BRAND SPACE

ProtestBRAND IDENTITY | UX & UI | STRATEGY

GIULIA PAPALEO
+49 173 745 837 5
PAPALEO.GIULIA@HOTMAIL.COM

2017 – 2025 © Giulia Papaleo

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