
FORMAT
FORM.ART
FORM.ART is an experimental, media-based, physical, digital exhibition experience that questions the changing role of art and cultural mediation in the digital age.
The exhibition experience is divided into 3 parts:
Public exhibition
Digital exhibition
Closed exhibition
Within the exhibition, contributions and opinions from artists and various cultural actors come together, creating friction and sparks in the interviews that will be central to emerging questions about digital art and digital mediation.
SERVICES
Brand Architecture
Brand Campaign
Podcast
Logo
Signage
Illustration
Icon
Brand Spaces
Research
Identity
Communication
Concept
POSITION:
Art Director, Project Manager, Managing Director
PARTNERS:
EXAMPLE
Public Exhibition
A physical space open to the public, showcasing a curated selection of artworks and installations. This segment emphasizes accessibility and direct engagement with the community during pandamic times.





Digital Exhibition
An online platform that extends the reach of the exhibition, allowing global audiences to interact with the artworks and participate in the cultural discourse. This component leverages digital media to enhance the accessibility and inclusivity of the exhibition. Powerd with Augmented Reality Posters.



Closed Exhibition
A more intimate, private segment that fosters in-depth discussions and interactions among artists, critics, and cultural actors. This part is designed to facilitate deeper engagement and exploration of the themes presented in the public and digital exhibitions.



Selected Works
AI LAB AI & INNOVATION |CREATIVE DIRECTION
PAGAZA Banking BrokerDIGITAL EXPERIENCE | BRAND IDENTIY | AI & INNOVATION
KIABRAND SPACE | BRAND IDENTIY | BRAND INTERACTIVE
PureBalance for HSEBRAND IDENTITY| PACKAGE DESIGN | UX & UI | STRATEGY
SIXT | Iconic Art MadridMARKETING | BRAND IDENTIY | AI & INNOVATION
Siemens Real EstateBRAND IDENTITY | UX & UI | BRAND SPACE | GUIDELINE
FireflyAI & INNOVATION | BRAND IDENTIY | BRAND SPACE
Next WorkBRAND IDENTITY | UX & UI | STRATEGY
Haus der Evangelischen KircheBRAND SPACE | GUIDANCE SYSTEM | STRATEGY
Mercedes BenzDIGITAL EXPERIENCE | BRAND IDENTIY | BRAND SPACE
Reiser TragwerkBRAND IDENTITY | UX & UI | STRATEGY
PORSCHEBRAND SPACE | BRAND IDENTIY | SOCIAL MEDIA & CONTENT
Aqua Nostra MasterEXHIBITION | BRAND IDENTITY | EDITORIAL | STRATEGY
HSE – SPRING FASHIONBRAND IDENTITY | TELEVISION | E–COMMERCE |
NIO MarketingDIGITAL EXPERIENCE | BRAND IDENTIY | BRAND SPACE
NIO Day Event CommunicationBRAND SPACE | BRAND IDENTIY | SOCIAL MEDIA & CONTENT
FORM.ARTEXHIBITION | BRAND IDENTITY | EDITORIAL | STRATEGY
LamborghiniAI & INNOVATION | BRAND IDENTIY | BRAND SPACE
SIXTBRAND SPACE | BRAND IDENTIY
Animalium BookEDITORIAL DESIGN | TEXT | ILLUSTRATION | BINDING
Volkswagen GenfBRAND SPACE | INTERACTION DESIGN | UX & UI
Digital MicrobiaEXHIBITION | BRAND IDENTITY | STRATEGY
Instyle ShootingFASHION SHOOTING
Volkswagen RacingBRAND SPACE | GUIDELINE | UX & UI
UNIVERSITY PFORZHEIM MENSABRAND SPACE | BRAND IDENTITY
DJ ACWABRAND IDENTITY
TreaclemoonPACKAGE DESIGN | TEXT | BRAND SPACE
ProtestBRAND IDENTITY | UX & UI | STRATEGY
2017 – 2025 © Giulia Papaleo