LAMBORGHINI 60 YEARS
UNEXPECTED.
THE FUTURE BEGAN IN 1963
TASK:
Develop and realize a full event concept for Lamborghini’s 60th anniversary
in Germany. Design the entire user journey — from invitation to afterparty
— through curated experiences, spatial storytelling, and iconic moments.
GOAL:
To strengthen brand loyalty, inspire future-oriented perception, and emotionally
connect guests with Lamborghini’s legacy and innovation.
CONCEPT:
An immersive brand experience celebrating 60 years of Lamborghini in
Germany — staged as a journey through time and innovation. Each phase surprises and captivates, blending heritage with future vision:
THE BEGINNING | THE EXHIBITION | THE SHOW.
The event becomes a living tribute to Lamborghini’s DNA.
’Bold, emotional, and always unexpected.
OBJECTIVE
The future began in 1963. And 60 years later, we celebrate the one thing we know for sure about the future: IT'S UNEXPECTED
This event embodies that mindset — creating magical, surprising scenes
that leave a lasting impression on every guest.
SERVICES:
Art Direction
Key Visual
Illustration
POSITION:
Art Director at 19:13 (Munich)
CLIENT:
SIXT
YEAR:
2023
New projekt
coming soon.
Selected Works
AI LAB AI & INNOVATION |CREATIVE DIRECTION
PAGAZA Banking BrokerDIGITAL EXPERIENCE | BRAND IDENTIY | AI & INNOVATION
KIABRAND SPACE | BRAND IDENTIY | BRAND INTERACTIVE
PureBalance for HSEBRAND IDENTITY| PACKAGE DESIGN | UX & UI | STRATEGY
SIXT | Iconic Art MadridMARKETING | BRAND IDENTIY | AI & INNOVATION
Siemens Real EstateBRAND IDENTITY | UX & UI | BRAND SPACE | GUIDELINE
FireflyAI & INNOVATION | BRAND IDENTIY | BRAND SPACE
Next WorkBRAND IDENTITY | UX & UI | STRATEGY
Haus der Evangelischen KircheBRAND SPACE | GUIDANCE SYSTEM | STRATEGY
Mercedes BenzDIGITAL EXPERIENCE | BRAND IDENTIY | BRAND SPACE
Reiser TragwerkBRAND IDENTITY | UX & UI | STRATEGY
PORSCHEBRAND SPACE | BRAND IDENTIY | SOCIAL MEDIA & CONTENT
Aqua Nostra MasterEXHIBITION | BRAND IDENTITY | EDITORIAL | STRATEGY
HSE – SPRING FASHIONBRAND IDENTITY | TELEVISION | E–COMMERCE |
NIO MarketingDIGITAL EXPERIENCE | BRAND IDENTIY | BRAND SPACE
NIO Day Event CommunicationBRAND SPACE | BRAND IDENTIY | SOCIAL MEDIA & CONTENT
FORM.ARTEXHIBITION | BRAND IDENTITY | EDITORIAL | STRATEGY
LamborghiniAI & INNOVATION | BRAND IDENTIY | BRAND SPACE
SIXTBRAND SPACE | BRAND IDENTIY
Animalium BookEDITORIAL DESIGN | TEXT | ILLUSTRATION | BINDING
Volkswagen GenfBRAND SPACE | INTERACTION DESIGN | UX & UI
Digital MicrobiaEXHIBITION | BRAND IDENTITY | STRATEGY
Instyle ShootingFASHION SHOOTING
Volkswagen RacingBRAND SPACE | GUIDELINE | UX & UI
UNIVERSITY PFORZHEIM MENSABRAND SPACE | BRAND IDENTITY
DJ ACWABRAND IDENTITY
TreaclemoonPACKAGE DESIGN | TEXT | BRAND SPACE
ProtestBRAND IDENTITY | UX & UI | STRATEGY
2017 – 2025 © Giulia Papaleo
