treaclemoon 
— Spirit Animal Edition

Cross-media concept development.

The fragrances of the Special Edition Summer 2020 “Spirit Animals” ignite the imagination and magically transport you away from everyday life. This campaign’s tagline inspired the creation of a pop-up store and other promotional communication for treaclemoon, which was set to grace the streets of Munich. The pop-up store was designed to be a didactic experience for customers, showcasing the campaign’s spirit animal theme in a fun and engaging way.

The promotional communication included a range of media, such as social media, flyers, and posters, to promote the campaign and draw people to the store. Overall, the campaign aimed to capture the essence of the special edition fragrances and transport customers to a world of imagination and wonder. The pop-up store and promotional communication were key components in achieving this goal and creating a memorable and engaging campaign for treaclemoon.

SERVICES:
Iconography
Information Hierarchies 
Art Direction
Web Design
User Experience
User Interface
Brand Identity
Concept
Motion Design
Illustrating 

POSITION:
Art Director, Designer, Project Manager

PARTNERS:
treaclemoon



STUDIO GIULIA PAPALEO
BLUTENBURGSTR. 26, 80636 MÜNCHEN
PAPALEO.GIULIA@HOTMAIL.COM



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