I'M GIULIA PAPALEO GRACIANTEPARALUCETA – SPANISH/ITALIAN/GERMAN CREATIVE DIRECTOR.
Hi, I’m Giulia Papaleo – a Creative Director and Brand Strategist with over 6 years of experience crafting meaningful and impactful brand experiences. I specialize in developing culturally relevant and visually striking strategies and designs across industries such as Luxury, Automotive, Beauty, Fashion, and Lifestyle.
I’ve worked at renowned agencies including Serviceplan, Martin et Karczinski, AVANTGARDE Group, and BLACKSPACE, as well as independently as a freelancer.
This journey has given me the opportunity to collaborate with a diverse range of clients and projects – from high-level brand strategies to hands-on creative execution.
My expertise lies in storytelling, brand development, and creating memorable identities, interfaces, and experiences that connect with audiences on an emotional level.Combining strategic insight with creative innovation, I thrive on building brands that captivate and resonate deeply with their audiences. Whether crafting bold visual narratives or executing detailed design solutions, I’m passionate about turning ideas into experiences that inspire and endure.
EXPERIENCE
Founder, Creative Director
& Brand Strategy
↗ GIULIAPAPALEO.COM
2017 — PRESENT
Freelance Creative Art Director
& Pitch Strategy
↗SERVICEPLAN.COM
SEP 2024
Freelance Creative Art Director
& Brand Strategy Consultant
↗MARTINETKARCZINSKI.DE
JUL 2024
Exhibition Design Master Project
↗Heinrich-Böll-Stiftung
FEB 2024 — MAI 2024
Creative Art Director
↗ 19H13.COM
JUN 2023 — NOV 2023
Art Director in Brand Experience, Brand Space & Exhibition Design
↗AVANTGARDE.NET
JAN 2023 — JUN 2023
Visual Designer in Brand Experience
& Brand Space Intern
↗ BLACKSPACE.COM
AUG 2019 — MAR 2020
Tutor Screenprinting
↗ UNIVERSITY PFORZHEIM
JUN 2018 — APR 2019
Visual Senior Designer
& Studio Manager
↗ ZEROEIGHT.DE
SEP 2017 — SEP 2018
Visual Designer
& Photography Director
↗ ARTINACTION.DE
SEP 2016 — SEP 2017
SELECTED CLIENTS ↴
FIELDS OF EXPERTISE ↴
SERVICES OVERALL
Art Direction
Web Design
User Experience
User Interface
Typography
Brand Identity
Brand Space
Brand Strategy
Concept
Development
Creative Strategy
Design Systems
Guidelines
Motion Design
Editorial Design
Layout
Print Design
Photography
Prototyping
Illustrating
Iconography
BRAND DESIGN
Brand Strategy
Brand Archetype
Brand Positioning
Brand Tonality
Brand Concept
Brand Design System
Brand Guidelines
Print Media Concept
Messaging Brand
Purpose & Values
On-site support
SPACIAL DESIGN
Scenography
3D Sketches
Brand Space Concepts
Customer Journeys
Interactive Exhibits
Staging Concepts
On-Site Support
Collaboration For Execution
USER EXPERIENCE DESIGN
UX Research
Design Thinking
Research Plan
Data-Evaluation
INTERACTION DESIGN
Information Architecture
User Flows
Wireframes
Prototypes
VISUAL DESIGN
Design Systems
Digital Interfaces
Accessibility
CAMPAIN
Content Strategy
Paid Social Media
Creative Concept
Multi-Channel Marketing
On- & Offline creatives
EDUCATION↴
MASTER OF ARTS
Design & Future Making, DesignPF
BACHLOR OF ARTS
Visual Communication, DesignPF
SOFTWARE & CERTIFICATES↴
SOFTWARE SKILLS
Advanced
Figma Webflow
Adobe Photoshop
Adobe InDesign
Adobe Illustrator
Adobe After Effects
Intermediate
Cinema 4D
Adobe Premier Pro
TouchDesigner
CERTICICATES
CERTIFICATION PICTOGRAM DESIGNER
Juli Gudehus Certification as a Pictogram Designer Trained in creating effective visual communication through icons.
CERTIFICATION SIGNAGE SYSTEM
Obtained certification from Raumservice as a Communicationin Space and Signage System Designer.
STUDIO GIULIA PAPALEO
BLUTENBURGSTR. 26, 80636 MÜNCHEN
PAPALEO.GIULIA@HOTMAIL.COM
LINKEDIN
INSTAGRAM
BEHANCE
© 2024
