LAP
DESIGNING
THE UNSEEN
My experimental playground for creative technologies & visual exploration.
This is where the unnamed takes shape:
AI-generated visuals, 3D worlds, motion design, interactive code snippets,
& everything in between.
CREATIVE DIRECTION
IN THE AGE OF DIGITAL DESIGN
– raw, playful, and future-facing.
© Giulia Papaleo Gracianteparaluceta
Space
Spaces in AI-generated imagery is essential because it shapes atmosphere, depth, and emotional resonance — creating context without words. What makes it exciting is how AI reimagines space: boundless, surreal, or hyperreal, unlocking entirely new narrative and design possibilities.
Selected Works
LamborghiniAI & INNOVATION | BRAND IDENTIY | BRAND SPACE
Mercedes Benz - DuplicateDIGITAL EXPERIENCE | BRAND IDENTIY | BRAND SPACE
LAP AI & INNOVATION |CREATIVE DIRECTION
SIXT | Iconic Art MadridMARKETING | BRAND IDENTIY | AI & INNOVATION
NIO Day Event CommunicationBRAND SPACE | BRAND IDENTIY | SOCIAL MEDIA & CONTENT
KIA Brand Summit 2024BRAND SPACE | BRAND IDENTIY | BRAND INTERACTIVE
Reiser TragwerkBRAND IDENTITY | UX & UI | STRATEGY
PureBalance for HSEBRAND IDENTITY| PACKAGE DESIGN | UX & UI | STRATEGY
Haus der Evangelischen KircheBRAND SPACE | GUIDANCE SYSTEM | STRATEGY
Volkswagen GenfBRAND SPACE | INTERACTION DESIGN | UX & UI
Siemens Real EstateBRAND IDENTITY | UX & UI | BRAND SPACE | GUIDELINE
FORM.ARTEXHIBITION | BRAND IDENTITY | EDITORIAL | STRATEGY
Next WorkBRAND IDENTITY | UX & UI | STRATEGY
Animalium BookEDITORIAL DESIGN | TEXT | ILLUSTRATION | BINDING
Digital MicrobiaEXHIBITION | BRAND IDENTITY | STRATEGY
Instyle ShootingFASHION SHOOTING
Volkswagen RacingBRAND SPACE | GUIDELINE | UX & UI
UNIVERSITY PFORZHEIM MENSABRAND SPACE | BRAND IDENTITY
DJ ACWABRAND IDENTITY
SIXTBRAND IDENTITY | TEXTING
TreaclemoonPACKAGE DESIGN | TEXT | BRAND SPACE
ProtestBRAND IDENTITY | UX & UI | STRATEGY
